Another day, another dollar… Actually, 500 million dollars!
Announcing their sale of eOne to Lionsgate, toy giant Hasbro kickstarted this quarter’s earnings call. However, they did not forget to comment on the future of the Transformers franchise as well as the future of other entertainment franchises. Hasbro will keep the entertainment development aspect of its own brands under a new banner titled Hasbro Entertainment. But, they will look towards partners (ex: Paramount Pictures) to carry out the executions.
“Hasbro Entertainment will be the new marquis for our ongoing entertainment efforts after the sale closes, under the leadership of Olivier Dumont, the current head of eOne Family Brands. Hasbro Entertainment’s mission is to develop, finance, and produce entertainment based on the rich vault of Hasbro-owned brands. We will bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint including toys, publishing, gaming, licensed consumer products, and location-based entertainment.
We will retain a focused team of creative development and business affairs experts to shepherd the 30+ Hasbro-based projects in development working with the best studios and distribution platforms in Hollywood including ongoing development of the Transformers and G.I. Joe franchises, Play-Doh, D&D, Magic: The Gathering and our board game portfolio.
As part of the sale, we expect to move to an asset-lite model for future live-action entertainment, relying on licensing and partnerships with select. co-productions like our previously announced Transformers One animated film and the D&D live-action television series, both with our partners at Paramount.“
Regarding the quarter, Hasbro had this to say:
“Within Franchise Brands we delivered significant Q2 revenue growth in Transformers and Dungeons & Dragons driven by the uplift from the movie releases. Additionally, Peppa Pig grew as a result of growth in entertainment and digital gaming.”
Hasbro also made a good comment in connection to the financial performance of Transformers: Rise of the Beasts:
“Transformers: Rise of the Beasts is one of the top box office performers of the year and has driven an 83% improvement in Transformers’ point of sales since its release.”
During the Q&A Session, CEO Chris Cocks stated that Baldur’s Gate 3 video game is likely to financially outperform all of Hasbro’s entertainment efforts throughout the past 5 years.
요약
1. 해즈브로는 '해즈브로 엔터테인먼트'라는 이름으로 자체 브랜드의 엔터테인먼트 개발을 계속할 것. 플레이도우, 매직 더 게더링 등 30개 이상의 브랜드 포트폴리오를 준비하고 있으니 많은 회사들의 관심 부탁.
페파 피그
트랜스포머 비스트의 서막
2. 올해 개봉한 '트랜스포머 비스트의 서막'과 '던전 앤 드래곤' 덕에 2분기 매출이 크게 증가. 트랜스포머 흥행은 긍정적으로 보며, 제품은 개봉 이후 매출이 83% 이상 증가. 런칭한 페파 피그는 게임, 제품도 성공적으로 안착함.
3. '발더스 게이트 3' 관련 제품을 준비중.
비스트의 서막 라인업도 그렇고 레거시 에볼루션 라인업도 잘나가는 중이라...괜히 기쁘군요
비스트의 서막 라인업도 그렇고 레거시 에볼루션 라인업도 잘나가는 중이라...괜히 기쁘군요
역시 완구부수입이 ㅎㅎ
석달전에 펄스에서 신규라인 블랙시리즈 구매 -> 하자보내줌 -> 나:"이러저러하니,환불보다는 해당부품만 있으면 좀 보내주라" 라고 컨슈머 케어 작성 -> 해즈브로: 응 없어. 동등한거 보내줄께 -> 일반판 또바펫 보내줌. 웃김점1. 없다면서(not available in inventory.) 며칠뒤 2차 예약 또받고 또찍어냄. 웃긴점2. 동등한(equal value)이라고 해놓고 구판조형 또바펫 보냄. 해즈브로야...돈을 그렇게 처 벌면, 플라스틱 덩어리인 피규어 찍어내면서 같잖은 환경보호 소리 집어 치우고 QC나 좀 잘해... 그리고 없다고 거짓말좀 하지말고..