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Tim Cook hopes Apple’s $30 million rehab of D.C.’s Carnegie Library will do more than sell iPhones
The Carnegie Library store will be one of 13 high-profile locations across the world that also utilize the company’s “town square” concept. Each local staff offers a bevy of classes for creative types to maximize their Apple products for shooting photographs, editing video or producing music. (Salwan Georges/The Washington Post)
By Jonathan O'Connell
May 3 at 12:40 PM
As a company, Apple is less focused on selling stuff. It doesn’t sell as many iPhones as it once did and is more focused on selling subsc__riptions and services, none of which require a store for purchases or even consideration.
This is why it is striking that, under chief executive Tim Cook, the company has made it a priority to open a flagship store next week in Washington. Why spend two years and probably more than $30 million renovating the 116-year-old Carnegie Library into an Apple Store?
“Probably one of the least done things in an Apple Store is to buy something,” Cook said recently by phone. Instead, he said, people come to explore new products, of course, but also get training and services for iPhones or iPads they already own.
“We should probably come up with a name other than ‘store,’ ” he said, “because it’s more of a place for the community to use in a much broader way.”
뭐가 됐든 단어가 붙으면 그 단어는 대 고소시대를 맞이할 듯
애플 라이브러리면 정해졋네 애플 브라리
애플 + 장소를 일컬어 애플 스토어라고 하는데 이걸 애플 라이브러리 같은 개념으로 변경을 고민하는듯 보입니다. 마침 애플 라이브러리가 하나 오픈했거든요
국내에선 이미 애플스토어 가로수길이 아닌 애플 가로수길이라고이름이 바뀐거같던데 그런거랑은 다른거려나요?
5월 11일 애플 카네기 라이브러리가 오픈이 됩니다.
국내에선 이미 애플스토어 가로수길이 아닌 애플 가로수길이라고이름이 바뀐거같던데 그런거랑은 다른거려나요?
애플 + 장소를 일컬어 애플 스토어라고 하는데 이걸 애플 라이브러리 같은 개념으로 변경을 고민하는듯 보입니다. 마침 애플 라이브러리가 하나 오픈했거든요
5월 11일 애플 카네기 라이브러리가 오픈이 됩니다.
애플 라이브러리면 정해졋네 애플 브라리
애플 허브?
애플 스쿨?
그냥 아무것도 안붙이고 apple
뭐가 됐든 단어가 붙으면 그 단어는 대 고소시대를 맞이할 듯
애플 디지털 플라자
사과 농장 ㄱㄱ
님이 밀하는건 애플스토어 브랜딩 방식을 말하는거고요. 팀쿡이 직접 언급한 인터뷰 내용보시면 이해가 될껍니다. acy Dies in Darkness Get 1 year for $25Sign In Newsletters & alertsGift subsc__riptionsContact usHelp desk Business Tim Cook hopes Apple’s $30 million rehab of D.C.’s Carnegie Library will do more than sell iPhones The Carnegie Library store will be one of 13 high-profile locations across the world that also utilize the company’s “town square” concept. Each local staff offers a bevy of classes for creative types to maximize their Apple products for shooting photographs, editing video or producing music. (Salwan Georges/The Washington Post) By Jonathan O'Connell May 3 at 12:40 PM As a company, Apple is less focused on selling stuff. It doesn’t sell as many iPhones as it once did and is more focused on selling subsc__riptions and services, none of which require a store for purchases or even consideration. This is why it is striking that, under chief executive Tim Cook, the company has made it a priority to open a flagship store next week in Washington. Why spend two years and probably more than $30 million renovating the 116-year-old Carnegie Library into an Apple Store? “Probably one of the least done things in an Apple Store is to buy something,” Cook said recently by phone. Instead, he said, people come to explore new products, of course, but also get training and services for iPhones or iPads they already own. “We should probably come up with a name other than ‘store,’ ” he said, “because it’s more of a place for the community to use in a much broader way.”
애플 트리.
애플팜
애플레이스토어
애플 홈
팀쿡 캘리포니아
Apple Pen Pineapple Pen
그냥 애플이라고 줄여부르는 거랑 다른건가요? 애플 스토어들은 이미 애플 + 장소 (애플 가로수길) 이라고 불리지 않나...
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애플 플라자? 스퀘어?